Goodbye Amazon — You’ve Changed!

No Longer Earth’s Most Customer Centric Company

Robert Craig
2 min readFeb 14, 2021
Photo by Hello I'm Nik 🎞 on Unsplash

Amazon has grown massively over the last few years and is built on a strong and innovative business model. I believe it really succeeded, especially in its early days, because it wanted to be Earth’s most customer centric company.

Amazon is a really impressive retailer in many ways. Shopping with them gives you:

  • 1–2 delivery on most items; in some cases same day (in certain regions)
  • Great prices
  • A wide variety of items; of unusual as well as ‘stock’ items
  • Subscribe and Save to make regular purchases easier

But there is also the bad (and getting worse every day):

  • An online experience that feels like I’m just a robot being ‘sold at’ be algorythyms
  • When I do have an idea of what I want, a have to search and browse a shop catalogue full of junk listings messing up the clarity of what’s actually for sale, and what you will receive
  • Reduced service offerings on returns — it used to be an immediate refund at point of you shipping your return; especially on problem orders (damaged or wrong item). Now you have to wait for refund on their timescales.



Robert Craig

"Not Doing it for the Clicks" Stories based on my experiences; making sense of the world of work. Gen Xer - Technology/Personal Development/Careers/Talent