Goodbye Amazon — You’ve Changed!

No Longer Earth’s Most Customer Centric Company

Photo by Hello I'm Nik 🎞 on Unsplash

Amazon has grown massively over the last few years and is built on a strong and innovative business model. I believe it really succeeded, especially in its early days, because it wanted to be Earth’s most customer centric company.

Amazon is a really impressive retailer in many ways. Shopping with them gives you:

• 1–2 delivery on most items; in some cases same day (in certain regions)
• Great prices
• A wide variety of items; of unusual as well as ‘stock’ items
• Subscribe and Save to make regular purchases easier

But there is also the bad (and getting worse every day):

• An online experience that feels like I’m just a robot being ‘sold at’ be algorythyms
• When I do have an idea of what I want, a have to search and browse a shop catalogue full of junk listings messing up the clarity of what’s actually for sale, and what you will receive
• Reduced service offerings on returns — it used to be an immediate refund at point of you shipping your return; especially on problem orders (damaged or wrong item). Now you have to wait for refund on their timescales.