I Have Zero Goals For My Writing

Robert Craig
2 min readJun 12, 2020

(But I do have an aim)

Photo by Markus Winkler on Unsplash

I read so many articles about those who schedule their day around their writing, social activities and sport/health etc. Good for them; seriously. I’m a big advocate for getting yourself together. But that’s not me. No getting up at 5pm to have a detox smoothie before hitting the gym and then writing for 4 hours solid!

Because I have a day job. And I have a family. And frankly, they take precedence. Always; no question.

But I do write and I do have ideas to share so I’ll do this on my terms, with no daily goals or word counts. No run streaks and self congratulatory milestones. I’m going to continue to focus on my family and my career. And if I publish once a week, that’s awesome (provided it’s something good!).

But I do have an aim. Aims are good.

Aims give you direction of travel and purpose.

It won’t give you the tactics to make all the steps to grow your audience, or have 100k followers. It it gives you a reason, a purpose. And whilst writing is something on the side for me, that’s enough.

My aim, my reason, my purpose. Simple. I want to overpay on my mortgage and practice getting better at writing by sharing my stories.

Any dollar/pound/euro earned is one less on my mortgage. It doesn’t matter if it’s one or one thousand. Every step takes me positively forward. And the same for my writing practice.

Everything learned is a small but incremental step forward.

No goals, No targets, No specific levels of attainment to hit or be grumpy that I miss. Just forward progress.

So to those with writing goals and plans; kudos to you. That’s exactly the commitment I give to my family and career.

Let’s also celebrate the other folks doing this only because they have something they want to say. And that is reason enough.



Robert Craig

"Not Doing it for the Clicks" Stories based on my experiences; making sense of the world of work. Gen Xer - Technology/Personal Development/Careers/Talent